Manswi Panchbhai
Meta has introduced new enhancements to the AI-driven tools in Facebook Dating to ease swipe fatigue and boost the user experience.
"Meet Cute" auto-matches users weekly based on AI, helping those overwhelmed by endless swiping find more meaningful connections.
A recently introduced in-app chat assistant provides customized dating guidance and conversation suggestions specifically designed for each individual user.
The feature is presently being introduced in the US and Canada through the Matches tab, with additional countries anticipated to join shortly.
Users can opt out of “Meet Cute” anytime, keeping their dating experience flexible, personalized, and pressure-free.
Meta wants to remove paywalls and swipe fatigue by offering smarter matches, no extra subscriptions required.
Facebook Dating experienced a 24% increase in daily conversations among users aged 18 to 29 last year, indicating that young adults are interacting more with the platform.
Meta reports hundreds of thousands of new young adult profiles being created each month in the U.S. and Canada, signaling growing trust and interest.
While some fear AI might encourage creating curated versions of themselves, others see it as a fun, low-pressure way to experiment and connect more effectively.