Manaswi Panchbhai
Zupee Studio, a short-format content platform, announced it has crossed 10 million downloads on the Google Play Store.
Within months of launch, Zupee Studio has become India’s fastest-growing short-form entertainment app, according to an official company release.
Originally an online gaming platform, Zupee entered entertainment last month after the 2025 law banned online money games but promoted e-sports and other games.
The platform features 1-3 minute episodes in genres like romance, thriller, comedy, and action, all designed for vertical viewing on mobile devices.
Rapid adoption shows high demand for microdramas and snackable storytelling, making Zupee Studio the go-to app for quick, engaging content fitting busy lifestyles.
Zupee Studio plans to launch seven new original series by year-end, roll out interactive features, and expand dubbing for global titles.
Titles like Maut Ki Ghati, Khooni Flat Ka Rahasaya, and Ghost in Love have over 5 million views in four weeks, ranking among India’s fastest-growing short-video series.
Zupee has built a community of over 200 million registered users, promoting fair, responsible, and inclusive play, setting new industry benchmarks.
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