Pune: COVID-induced the lockdown that COVID-19 pandemic enforced on the entire country has turned out to be a money-spinner for Netsurf Network, a Pune-based direct selling firm.
"The company has registered a turnover of Rs 100 crore in 100 days, starting April 10, 2020, driven mainly by healthcare and agricultural products", said Sujit Jain, Founder, and Chairman and Managing Director of Netsurf Communication Pvt Ltd told Moneycontrol.
Netsurf Network started in 2001 as a small company selling software products. The company had an expansion in less than two decades and reported a huge turnover of Rs 275 crore in FY20. After expanding in the US and the company is planning to penetrate its business into Thailand now.
"As a direct selling company, we had around 75,000-1 lakh people joining our business every year from 2013-14 till 2017-18. Netsurf products are formulated in in-house R&D labs and manufactured at the company's plants in Himachal Pradesh, Maharashtra and Uttarakhand. The company has reached across all 29 states, and six Union Territories." Jain mentioned the next target is to execute a consolidated strategy for further infiltration in the market.
Jain also said that in the first quarter of 2020 the company has achieved a 50 per cent corresponding y-o-y growth.
Netsurf network also suggested that health care is the most growing firm in the pandemic. "Health care or nutrition has been the highest selling product range in the direct selling industry, with a share of 36 per cent in sales across the world. However, we have seen an even steeper graph of sale for this range during the lockdown," Jain said.
Jain indicated the point that people have shifted their inclination towards health-care products keeping in mind the importance of health-building, immunity, and fitness to stay healthy.
The company has launched four products in the healthcare arena-- Naturamore Eye Care, Naturamore Women's Wellness, Naturamore De-stress, and Natura Immune Plus.
