Pune: A seminar titled ‘Marketing: Myriad Dimensions’ was recently hosted by the Sinhgad Institute of Management and Computer Application (SIMCA), Narhe recently.
The seminar was inaugurated by Prasant Mohanty, VP Sales and Marketing, Cipla, who also delivered the keynote address, in which he spoke about innovation in marketing.
Hemant Kulkarni, Regional Head, ICICI Prudential Life, touched upon the history, present scenario and future prospects and implications of the insurance industry.
Devendra Soman, Director, Nuaxon Bioscience, is a second generation entrepreneur.
He shared his experience of marketing bio-organic products and focused on the pricing aspect.
The inputs of the speakers were well received by both students as well as faculty.