Google in trouble after tracking users in 'Incognito' mode
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Google in trouble after tracking users in 'Incognito' mode

Google Chrome's 'Incognito' mode gives netizens the choice to browse the internet without monitoring their activities and saving to either browser or devices.

A judge in the US has charged Google with a class-action lawsuit, seeking $5 billion, that claims that the tech giant is tracking and gathering data despite them using the private 'Incognito' mode on their Chrome browser.

According to a report published by Bloomberg, District Judge Lucy Koh, in California, directed that Google "did not notify users that Google engages in the alleged data collection while the user is in private browsing mode".

However, Google disputed the case in a statement by its spokesperson. The spokesperson told The Verge on Saturday that the company opposes the lawsuit's claim and that they "will defend themselves vigorously".

Google Chrome's 'Incognito' mode gives netizens the choice to browse the internet without monitoring their activities and saving to either browser or devices.

"As we clearly state each time you open a new incognito tab, websites might be able to collect information about your browsing activity during your session," Google reiterated.

Chrome users registered a charge in the US in June last year, alleging that Google has a "pervasive data tracking business".

They alleged in the lawsuit that the "tracking persists even if users take steps to protect their private information, such as using incognito mode in Chrome, or private browsing in Safari and other browsers".

Speaking about its side, Google has now declared phasing out third-party cookies from Chrome browser.

The company said earlier this month that after phasing out third-party cookies from its platforms, it wouldn't build alternate identifiers to track individuals as they browse across the web, nor will it use them in its products.

Google Chrome had announced its intent to remove support for third-party cookies last year.

Third-party cookies are already blocked in Apple Safari, and Mozilla Firefox and Google aim to do the same in Chrome. The cookies allow advertisers to track you as you move between various websites.

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