OnePlus 9 series confirmed to launch globally on March 23, 10:00 AM
OnePlus 9 Pro first look revealed
The company announces a long-term partnership with Hasselblad
Weeks before its global launch, tech company OnePlus announced a three-year partnership with legendary camera manufacturer Hasselblad to co-develop the next generation of smartphone camera systems for its successive devices. The company previously hinted at its partnership with the Swedish camera maker by teasing the public with its social media posts.
What the Hasselblad camera means for you
Hasselblad products are known for their image quality and precision mechanics. Several photographers swear by this and have produced the world's most iconic images — some of which include man's first steps on the moon.
OnePlus partnership with Hasselblad will develop over the next three years, starting with software improvements including colour tuning and sensor calibration, and extending to more dimensions in the future. The two parties are looking at improving the mobile camera experience and developing innovative imaging technologies.
OnePlus 9 series
The company officially announced the launch date for the OnePlus 9 series, which will be on March 23. The unveiling of the series 9 flagships will start at 10:00 AM EDT (7:30 PM IST).
"OnePlus has always prioritised a premium user experience over everything else. Beginning in 2021, we are making a concerted effort to significantly improve the smartphone camera experience for our users, with the expertise of a truly legendary partner in Hasselblad," Pete Lau, Founder and CEO of OnePlus, quoted.
"With 'OnePlus' top-of-the-line hardware and computational photography and Hasselblad's rich aesthetic knowledge in traditional photography, I am confident that the OnePlus 9 Series will be a major leap forward in our ability to deliver a premium, flagship camera."