New Delhi: Flipkart said it has expanded its grocery services to more than 50 cities via Marketplace, and aims to reach over 70 cities in the next six months.
Flipkart's grocery business has witnessed 3 times growth in the last one year and the expansion will boost market linkages for food processing industry and farmers, the company said in a statement.
Over the years, Flipkart has invested in the rapid expansion of its grocery services and has managed to scale up exponentially in the past year. This expansion has brought the convenience of Flipkart’s grocery service to users of metro cities such as Kolkata, Pune and Ahmedabad, with the help of Flipkart’s dedicated grocery fulfilment centres. Flipkart has also expanded its services to cities beyond the metros such as Mysuru, Kanpur, Warangal, Allahabad, Aligarh, Jaipur, Chandigarh, Rajkot, Vadodara, Vellore, Tirupati and Daman, among others, through a satellite-expansion marketplace model.
Manish Kumar, Senior Vice President - Grocery, General Merchandise and Furniture, Flipkart, said, “Grocery continues to be one of the fastest-growing categories, with the increase in demand for quality food and household supplies from users. In line with this, we have invested in scaling up our grocery operations across the country, strengthening ecosystem partnerships, thus ensuring a seamless grocery shopping experience through an expansive product selection, robust supply chain and smooth in-app experience for consumers.”
“We have witnessed increased demand for groceries from tier 2 cities in the past year, fuelled by customers increasing preference for contactless shopping, from the comforts of their home. It is a trend that we think will continue and will set the course of e-grocery space in India,” he added.
