Pune: Popular mobile app for transportation, Ola and global restaurant discovery and food ordering platform, Zomato have announced a strategic partnership to offer a range of integrated exclusive offerings to their customers.
Under the alliance, Ola and Zomato are bringing together their respective platforms and reach to co-create a comprehensive ecosystem for the customers of both service providers. Zomato will integrate Ola APIs into their app, enabling easy access to mobility for customers looking for restaurant/eating-out options on their app.
“Customers will be able to book an Ola ride to the restaurant straight from the Zomato app. Additionally, Ola Money, one of India’s largest mobile wallets, will be integrated as a digital payment solution within the Zomato app and website to enable secure and seamless payment on Zomato for orders placed on Zomato?’s properties. Zomato partner restaurants will also set up special zones, where customers can book an Ola,” officials stated.
The companies believe that a deep partnership between both brands that spans across each other’s offerings, payments and ease of use, will enhance the experience for users.
Director, Alliances at Ola, Saurabh Mishra said, “This partnership with Zomato brings increased convenience, seamless mobility and dining or ordering experience to the customers of both the platforms. From bringing in the ease of scrolling through the Zomato app while enjoying an Ola Play ride to the convenience of booking an Ola ride and paying through Ola Money at various Zomato properties, this partnership is a win-win for users on both sides.”
Business Head Online Ordering at Zomato, Mukund Kulashekaran said, “Mobility is an essential part of the overall dining experience and Ola brings together the widest network and choice of vehicles across 110 cities in India. Ola’s unique suite of offerings from Ola Money to Ola Play, align with the experience we desire for our customers. We are confident that this association will help both brands co-create exciting offerings for customers.”
The partnership marks yet another step towards integrating popular services to offer a unified consumer experience. Other than the content, payment and PoS network, both partners will also work to offer a range of value-added services to their customers.
What the Ola-Zomato Alliance means for customers
- Customers can now book an Ola ride to the restaurant from Zomato app.
- Ola Money will be integrated as digital payment solution with Zomato.
- Ola Play customers will be able to view restaurant/food options, read reviews, order food as well as make table reservations through a customized Zomato micro-app on Ola Play.
