Online searches for furniture items surge ahead of wedding season
With COVID necessitating staying indoors coupled with the inherent benefits of shopping online including the availability of a large selection of products and home delivery services, there has been a significant surge in searches of beds, sofas and dining tables to name a few.
With the onset of the wedding season, usually witnessed from December to March, an increasing number of consumers across the country are looking for their furniture essentials online.
E-commerce website Flipkart has witnessed an increase of 1.5x-2x in search of furniture items across verticals during the past few months as against the same period last year. This indicates a growing consumer appetite for purchasing furniture online in the run up to the wedding season. While the searches from metros and tier-I cities have jumped by 1.5x and 1.7x respectively it is the tier-III cities which are leading the search trends with over 2x jump over last year.
While beds and sofas are the most searched items for wedding shopping across cities, there is a growing demand for affordable and multi-functional furniture such as sofa-cum-beds and more which ensure better utilisation of space.
Nishant Gupta, Senior Director, Furniture and BGMH, Flipkart said, “A large number of consumers are looking to set up their homes during the upcoming wedding season due to which we are witnessing heightened search trends across various furniture verticals such as beds and sofas. While this trend is visible across cities, tier-III cities are witnessing over 2x jump in searches over last year, in continuation of a trend seen post COVID as an increasing number of consumers from smaller cities shop online.”
“We, at Flipkart, have created a special store online to help wedding shoppers get a curated shopping experience and are working with our large number of sellers in making available the widest selection of furniture items ahead of the wedding season,” he added.