India's online smartphone market reaches its highest ever; records 45% growth in 2020

Counterpoint Research on Friday mentioned how Amazon grew 34 per cent (on-year) and was the fastest growing online platform.
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India's online smartphone market peaked at its highest in 2020, with Flipkart leading, at 45 per cent. The report also mentioned how the market registered a growth of seven per cent (on-year) in a pandemic-hit year.

It additionally stated how Flipkart remains the top online platform with a 48 per cent share and is followed by Amazon, which captured a 44 per cent share.

However, Counterpoint Research on Friday also mentioned how Amazon grew 34 per cent (on-year) and was the fastest growing online platform.

Apart from this, Xiaomi remained the top online brand with a 40 per cent market share driven by the Redmi, as well as Poco brand smartphones.

Samsung captured the second position with 19 per cent in the Indian online smartphone market -- driven by the Galaxy M-series. In fact, the report shows how Samsung captured more than one-third of shipments on Amazon.

Realme was third in the online segment, also with a 19 per cent share.

According to Counterpoint, Realme remained the top smartphone brand on Flipkart in 2020, registering a growth of 27 per cent (on-year).

Vivo captured the fourth position due to strong shipments of the Y91i, Y20 and V20 series.

"OnePlus was the top online premium smartphone brand on Amazon and captured the fifth position in the overall online smartphone market," the report mentioned.

The top five brands captured more than 82 per cent of the total shipments in the online market segment.

Realme and Poco made it as the top smartphone brands on Flipkart, capturing more than 50 per cent of the purchases on the platform.

However, the premium online smartphone market also registered 22 per cent (on-year) growth due to these strategies.

Apple, OnePlus and Samsung drove this segment and contributed to almost 90 per cent of the shipments in this segment.

"Major online brands are adopting a hybrid channel strategy and expanding their offline stores. Also, as the smartphone brands move to a more ecosystem strategy and multiple devices, the focus will be on consumer experience, which will further grow the offline segment," the findings showed.

Innovations such as O2O (online-to-offline) and financing schemes focusing on low-cost ownership and upgrades will also increase smartphone adoption in the country, the report added.

(With inputs from IANS)

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