People turn to dating apps for companionship during lockdown: Razorpay Report
Pune: Razorpay, the leading full-stack financial solutions company, released a special report today, titled '101 Days of Covid-19 Era: Impact On Digital Payments', as part of the sixth edition of The Era of Rising Fintech.
The report provides an in-depth study of an evolving FinTech ecosystem in a pandemic era. It analyses consumer behaviour and digital spending patterns during the lockdown. It also provides a comparative analysis of how different sectors and payment modes performed in the first 30 days of lockdown between March 24 to April 23 versus the last 30 days of lockdown that is between June 3 - July 2, this year.
It's interesting to note that with the economy inching towards normalcy, digital payment transactions have rebounded by 23 per cent in the last 30 days. The overall digital transactions declined by 12% in the last 101 days, compared to a 30 % drop in the first 30 days of lockdown.
Looking at the insights during the lockdown. All findings in this report are based on transactions held by the Razorpay platform between March 24 to July 2 for around 101 Days of lockdown.
101 Days Of Lockdown (March 24 - July 2)
Online Education sector grew by 23% as extended lockdown has led to a massive rise in demand for online courses. Also, medical services are picking up as online consultations & purchases have increased by 20%.
To ensure health and safety from COVID-19, Indians opted to stay indoors and pay the bills online. This contributed to the growth of Utilities (Bill Payments) sector by 163%. Locked up at home, people have turned to dating apps for companionship. Social isolation has also led to a surge in online counselling platforms to connect with mental health experts.
The social engagement sector (personal counselling, dating and matrimony websites) has witnessed a 32% growth. In states like Karnataka with 23%, Maharashtra has reached 17% and Telangana saw 11%. While Gujarat, Madhya Pradesh and Tamil Nadu got dropped by 35%, 32% and 2% respectively.
Last 30 Days of Lockdown June 3 - July 2
With the economy reviving, sectors like logistics reached 687%, real estate went to 496%, healthcare jumped to 166% are starting to see some normalcy. However, P2P lending and utilities declined by 41% and 13% respectively, as compared to the first 30 days of lockdown. Due to stress in income across households, consumer payment behaviour has changed. Paylater, Cardless-EMI & EMI have become preferred payment modes with a growth of 290%, 178% and 125% respectively. When it comes to payment methods, UPI continued to be the preferred mode and grew by 43%, Cards by 40% and Netbanking by 10%.
First 30 Days Of Lockdown
During Lockdown, Online donations (transactions) towards NGOs increased by 180%, reflecting overwhelming support from citizens to help the affected. As people stayed indoors, sectors such as utilities, IT & software and media and entertainment saw a growth of 73%, 32% and 25% respectively. The Lockdown led to a decline in a few sectors, transactions in logistics dropped by 96% due to gaps in the supply chain. Travel sector declined by 87%, real estate by 83%, food and beverage (F&B) by 68%, and grocery by 54%. The Mobile wallet transactions, particularly in tier-2 cities (via AmazonPay, JioMoney and Paytm) saw a spike, owing to increased contribution towards PM Cares Fund and cashback offers.
Harshil Mathur, CEO and Co-founder, Razorpay said, "The digital payments industry couldn't escape the pandemic crisis, we witnessed a dip of 30% in online payments since the lockdown began, and now seeing a rebound of 23% over the last 30 days is a sign of gradual revival of the digital economy. After witnessing an increased demand for digital payments in Tier 2 & 3 cities, I believe Covid-19 has definitely propelled the final push to overthrow cash, which even demonetisation couldn't, as Indians now become more comfortable paying for services without cash."
He added, "Covid-19 is forcing sectors to digitize as businesses can't be closed for a long period of time and social distancing is here to stay, for the next 12 months at least. Small & medium businesses and consumers are beginning to realise the friction and frustration involved in handling cash after having experienced seamless digital payments. But for this to happen at scale, the government's constant push to digitisation through necessary education, digital rewards and incentives may not be enough. It needs to be clubbed with intelligent innovations in financial transactions focused on improving customer experience such as facial recognition technology, possibly wearables, hearables and implantables along with investment in business banking platforms (neo-banks), and then we could soon foresee a new Digital India. If fintech firms and banks re-examine their business models and choose to work together, I believe post this crisis we are likely to come out stronger."
In the last six months, Razorpay has been expanding its horizons in payments and banking and solving new challenges for small & medium businesses in times such as these. In line with its neo-banking strategy, RazorpayX launched current accounts to support standard banking features like debit cards, cash transfers, FD, RD and other treasury offerings, and Corporate Credit Cards to solve challenges around access to credit, short term credit, reconciliation, payroll management, therefore, helping businesses lead a healthy financial life. With a 500% growth in 2019, Razorpay expects a 4x growth in its volumes by the end of the next fiscal year.
On another note, while the world is hoping for a quick recovery from the current situation, Razorpay urges every individual and every company to comply with all precautions and measures to ensure the well-being of one and all.