Tea is one such drink that binds all, irrespective of economic, social and cultural differences. Predominantly a tea drinking nation, India has seen the humble tea evolve into a fancy cuppa. Multiple tea joints have come up offering upscale menu to attract higher footfall. Introducing variety in the menu can be exciting but the common man’s love for the simple chai will never fade.
Holding the same sentiment, Kavita Bhadale started Premacha Chaha, a tea business on August 30, 2018, which has grown with a massive number of 198 franchise owners in different parts of Maharashtra. In a span of a year, Premacha Chaha has become a brand in itself. “It is a known fact that most people love tea, irrespective of the social class they belong to. Also, a cup of tea is so reasonably priced that anyone, be it someone driving a BMW or someone riding a cycle, can enjoy. This is one of the reasons one will find regular footfall in our tea stalls. Even though Premacha Chaha is a brand today and has many stores across the state, one thing that we have kept constant is the taste and pricing.
For the taste, I make the chai masala on my own which is the same at all our stalls. The bottom line is that we are selling a normal product that people like to have, at a reasonable price without compromising on the quality and taste,” she says. Initially, they set up two stores in the city, which led to several inquiries for franchises.
“Over time, the tea drinking culture has changed. Earlier, people usually consumed two cups of tea a day. But now, they have tea around four to five times a day. At Premacha Chaha, we make sure that the essence and taste of tea is similar to what we prepare at home,” says Bhadale.
