Reading is an essential part of development for young kids and Amar Chitra Khatha (ACK) provides the most colorful books to inculcate the habit of reading. Be it great epic, mythology, or history - the stories in these books have been passed down from generation to generation.
Founded in 1967 by Anant Pai, this cultural phenomenon announced a new collaboration with HarperCollins India on Monday. In the first-of-its-kind partnership, one of the major players in the kid's publishing segment in the country has shaken hands with one of the leading publishing houses in the world. This collaboration aims to bring more narrative and easier storytelling to a younger segment of the children.
In the press release, Preeti Vyas, president, and CEO, of Amar Chitra Katha Pvt Ltd, was quoted saying, "We are thrilled to collaborate with HarperCollins India to bring the beautiful folktales of India from our iconic comic books into an exciting new format for younger readers. Since our comic books are typically read by children in the 8-14 age group, we believe that these early chapter books will help us take these engaging stories to a younger age group and open up our treasure trove of stories to a new audience. HarperCollins Children’s books India and Amar Chitra Katha share the same commitment to growing the reading habit among Indian children and we are confident that this series will bring many hours of joy to little Indian readers.”
Further elaborating on the collaboration and the initiative, Tina Narang, publisher, HarperCollins Children’s Books, said, “Amar Chitra Katha has such a strong history of publishing for children, generations have grown up reading ACK comics. So, we are delighted to present a first-time adaptation of these popular comics into a narrative format for young children. We are launching this new initiative with the Amar Chitra Katha Folktales Collection. We look forward to a long and fruitful association with ACK and to bringing out many more collections in the months and years ahead.”
While ACK is a custodian of more than 400 comics in 20+ languages that have sold 100+ million copies; HarperCollins India boasts of publishing some of the finest writers from India and around the world, publishing around 200 new books every year, with a print and digital catalog of more than 2000 titles.
The new series will have more memorable, art, coupled with simple storytelling. The iconic Amar Chitra Katha comic books have made a special place amongst readers - young and old. The stories in the new series have been adapted directly from the comics for young readers for the first time in the form of a chapter book!