Bollywood unites to raise awareness about rising domestic violence during COVID-19 times

Bollywood unites to raise awareness about rising domestic violence during COVID-19 times



Bollywood and theatre celebrities have joined forces to make an all-encompassing campaign to combat and address the sharp rise of domestic violence and mental health issues during the coronavirus lockdown. The celebrities once again reiterated to their fans why they shouldn’t tolerate any form of abuse.

In a video put together by Women in Films and Television India, the campaign takes stock of the issues borne out of vulnerable mental health caused by the lockdown. Richa Chadda, who was recently nominated as an advisory board member of WIFT India, is headlining the campaign.

Several artists including the board member Richa, Kalki Koechlin, Amyra Dastur, Mallika Dua, Pulkit Samrat, Adil Hussain amongst others took to spreading the message of peace and gender parity while people are stuck in their houses. As videos of celebrities washing dishes, cooking has gone viral in the last few months, here the artistes speak about how they have divided the chores of the house between themselves and their partner.

For instance, Kalki can be seen talking about how she made breakfast while her partner took their dog for a walk; Adil speaking in his native language - Assamese discusses how he enjoys cooking. The video was circulated widely on social media and included voices from all over the country.

Richa says, “The agenda of the video was to highlight the emotional stress people are going through and how that often leads to several things, including domestic violence. This is a problem across the world, and a campaign like this effectively speaks to a wide audience. Women could possibly be trapped and locked down at home, unable to muster the courage to report crimes against them. The elderly could be feeling particularly hopeless in such a situation. We urge anyone going through trauma to take to counselling on the helpline numbers available.”

With many celebrities talking in their mother tongues, the video attempts to reach a pan India audience.

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