Now backed by a major ₹12 crore infusion from Atomic Capital, they're aiming for ₹100 crore in ARR—and they’re doing it with transparency, performance, and purpose.
Science Over Hype: The “Active First” Promise
Launched in 2019, Conscious Chemist was co-founded by Robin Gupta and Prakher Mathur, with a mission to provide results-first formulations that don't hide behind buzzwords like "chemical-free" or "organic"
Their Active First range—loaded with clinically proven actives like peptides, ceramides, retrospective retinoids, and snail mucin—reflects this ethos: function without fragrance, transparency without hype.
Turbocharged by Funding & Visibility
The brand raised ₹12 crore from Atomic Capital in October 2024, which brought Apoorv Gautam onto the board. The funds go toward:
Accelerating product development, especially within the Active First line
Scaling digital marketing, supply chains, and D2C operations
Developing data-informed customer experiences and deeper market penetration
Atomic’s thesis is clear: science-led skincare resonates with India’s informed consumers, and Conscious Chemist is well on-track for a ₹100 crore ARR.
Origins: Shark Tank India & Rapid Growth
Featured on Shark Tank India Season 3, they impressed with raw formulations and bold claims—but didn't secure a deal. Undeterred, the brand now serves over 1 million customers across platforms like Amazon, Nykaa, Flipkart, Blinkit, Zepto, and its own website.
Growth metrics:
Seed debt from Recur Club in 2024 for offline expansion
₹12 crore equity round in late 2024
Currently at ~29 product SKUs spanning cleansers, serums, actives, sunscreens, body lotions—and counting
Focused on performance skincare categories: acne, aging, pigments, barrier repair, stretch marks
The “Active First” Edge
Their USP lies in:
Clinical actives: snail mucin, retinol alternatives, peptides, niacinamide, ceramides, hyaluronic acid
40–50 rounds of refinement per product to prioritize efficacy and skin safety
Content-driven education: their "Chemicals Achhe Hai" approach reached 4 million views; reels explaining ingredient science drive engagement
This combination of science, performance, and communication has helped them build loyal customers who don’t just buy—they learn.
Path to ₹100 Crore
Here’s how they’re chasing that target:
Expanding digital platforms (e-commerce, Quicks commerce, D2C)
Entering offline retail through partners like Health & Glow and Shoppers Stop
Leveraging data and D2C insights to refine product-market fit and customer retention
Investing heavily in R&D to stay ahead in performance-led formulations
If CAGR in Indian beauty stays on its projected 25%, a ₹100 crore ARR isn’t a moonshot—it’s momentum aligning with consumer demand.
