These creators didn't just build audiences; they built businesses rooted in authenticity, trust, and the aesthetics they lived by. From skincare to fashion, wellness to home decor, these Indian influencers have blurred the lines between personal style and entrepreneurial spirit.
Let’s take a look at some of the most impactful Indian influencers who’ve turned their lifestyle into full-fledged brands.
1. Kritika Khurana (@thatbohogirl) – Obsessed by Boho
Known for: Boho-chic fashion, self-love advocacy, and relatable travel content
Brand: Obsessed by Boho (launched 2021)
Kritika Khurana is one of the OG fashion bloggers in India. From DIY YouTube videos to full-time Instagram influence, she transformed her personal style into a label that celebrates bohemian fashion. Obsessed by Boho is more than just a clothing line—it’s an extension of Kritika’s self-expression journey, including mental health awareness and body positivity.
2. Namrata Purohit – The Pilates Studio
Known for: Celebrity Pilates trainer, fitness entrepreneur
Brand: The Pilates Studio (co-founded with her father)
Namrata made fitness cool and accessible, especially among millennials and Gen Z. From training Bollywood A-listers to educating India about Pilates, she built a brand around strength, balance, and holistic wellness. Her lifestyle—grounded in movement and clean eating—is the backbone of her brand’s success.
3. Shreya Jain – SJ Beauty
Known for: Beauty tutorials, honest reviews, fashion hacks
Brand: Shreya Jain Beauty Collection (lashes, beauty accessories)
A YouTuber turned entrepreneur, Shreya Jain built her empire on credibility and consistency. Her followers trust her for reviews that don’t sugarcoat. That same honesty shaped her beauty brand, which caters to makeup lovers looking for affordability without compromising on quality.
4. Sejal Kumar – Clothing Lines + Music Ventures
Known for: College fashion, self-growth vlogs, music
Branding Moves: Multiple capsule collections, music tracks
Sejal has dabbled in capsule fashion drops that mirror her comfy, offbeat style. But more than clothing, she’s creating a personal brand rooted in versatility—fashion, original music, relatable comedy, and introspective content. Gen Z follows her not just for clothes, but for the multi-hyphenated journey.
5. Pooja Dhingra – Le15 Patisserie
Known for: India’s macaron queen, dessert designer
Brand: Le15 (flagship bakery, books, masterclasses)
Though not an influencer in the traditional Instagram sense, Pooja’s online presence and personal branding—through recipe content, baking masterclasses, and relatable posts—have helped Le15 feel more like a lifestyle than just a bakery. Her brand is aspirational yet approachable—exactly what Gen Z eats up.
6. Mrunal Panchal – Mrucha Beauty
Known for: Youngest woman entrepreneur featured this year
Brand: Mrucha Beauty (launched 2024)
A top-tier influencer turned entrepreneur, Mrunal launched Mrucha Beauty in November 2024. Known as “Mrunu”, she commands over 5.5 million Instagram followers. Her debut Glow Up lip collection—featuring long-wear lip markers in inclusive shades—was designed to empower and celebrate self-expression.
From a well-lit selfie to a sold-out product line, the journey from influencer to entrepreneur is more than just viral moments—it’s about vision, credibility, and consistency. These Indian creators show that when you live your brand authentically, followers become customers—and your lifestyle becomes a legacy.
