But behind the filters and product overload, there’s one night skincare routine that consistently delivers real results—and yes, it actually works.
The secret? Consistency, layering right, and giving your skin what it needs at night, when it naturally regenerates. Here’s a simple, influencer-approved night routine that’s effective, beginner-friendly, and backed by dermatologists and content creators alike.
Step 1: Double Cleansing
Why influencers love it: It removes sunscreen, makeup, pollution, and excess oil without stripping the skin.
Step 1A: Use an oil-based cleanser or cleansing balm to melt away makeup and SPF.
Step 1B: Follow up with a gentle water-based cleanser to clean your skin deeply.
Pro tip: Even if you don’t wear makeup, this step unclogs pores and prevents breakouts.
Step 2: Hydrating Toner or Essence
Purpose: Restores hydration and preps the skin to absorb serums better.
Look for ingredients like hyaluronic acid, glycerin, or rose water.
Pat it in with your hands instead of wiping with a cotton pad.
Why it works: Damped skin absorbs actives more effectively.
Step 3: Targeted Treatment (Serums)
This is where influencers tailor their routine. Some popular and effective options include:
Niacinamide (for brightening and oil control)
Vitamin C (for pigmentation, only if your skin can tolerate it at night)
Retinol (for anti-aging, acne, and texture—start slow!)
Azelaic Acid (for redness, acne, and gentle exfoliation)
Rule: Don’t mix too many actives—choose 1 or 2 based on your skin concern.
Step 4: Moisturiser
A non-negotiable step—your skin needs to lock in all that goodness.
Use a moisturiser suited to your skin type:
Gel-based for oily or acne-prone skin
Cream-based for dry or combination skin
Ceramide-rich if your skin barrier is damaged
Influencer favourite: Products with ceramides, squalane, or centella asiatica (CICA) are great for soothing and repair.
Step 5: Eye Cream (Optional)
If you struggle with puffiness, dark circles, or fine lines, a lightweight eye cream can help.
Caffeine-based creams for puffiness
Peptides and hyaluronic acid for hydration
Note: Use your ring finger to gently tap—not rub—around the eyes.
Step 6: Lip Care + Extras
Don’t forget your lips and lashes!
Apply a hydrating lip mask or balm (look for shea butter or lanolin)
Swipe on a castor oil-based lash serum if you’re working on fuller lashes
Why the Night Routine Works So Well
At night, your skin isn’t battling UV rays, stress, or pollution. It’s in recovery mode, producing collagen and repairing microdamage. A well-thought-out night routine supports this natural renewal and helps you wake up glowing—not greasy.
You don’t need a million products to get influencer-level skin. What matters is using the right ingredients, giving them time to work, and sticking to a routine that supports your skin’s natural rhythm.
