The collapse took place in the early evening as intense rain and strong winds lashed Bhukum and surrounding areas. According to local witnesses, the two billboards-both installed near a busy market area-gave way almost simultaneously, sending metal frames and advertisement panels crashing onto parked vehicles below.
The affected motorcycles, parked adjacent to the hoardings for shelter from the rain, were severely damaged. Quick-thinking bystanders managed to alert nearby shopkeepers and residents, preventing further harm and ensuring that no one was trapped under the debris.
Upon receiving information about the collapse, teams from the Pune Rural Police and local disaster management authorities rushed to the spot. The area was cordoned off to prevent onlookers from approaching the unstable structures. Rescue teams worked swiftly to clear the debris and safely remove the damaged motorcycles. Civic officials from the Pune Metropolitan Region Development Authority (PMRDA) also arrived to assess the situation and begin an initial investigation into the cause of the collapse.
Four motorcycles suffered extensive damage, with owners estimating significant repair costs. Thankfully, no injuries or fatalities were reported, as the area was relatively less crowded due to the ongoing rain. Preliminary observations suggest that the hoardings may not have been adequately secured to withstand high winds and heavy rainfall, a recurring issue during the monsoon season.
Local residents and shopkeepers expressed relief that the incident did not result in any loss of life but voiced strong concerns about the safety and regulation of hoardings in Bhukum and across Pune. Many pointed out that several billboards in the area appear old, rusted, or poorly maintained, posing a risk to public safety, especially during adverse weather. There have been calls for stricter enforcement of safety norms, regular structural audits, and prompt removal of unauthorized or unsafe hoardings.
The PMRDA and local municipal authorities have announced a comprehensive review of all hoardings in Bhukum and nearby areas. Notices are being issued to advertising agencies and property owners to ensure compliance with safety standards. Any structures found to be unsafe or illegally erected will be removed immediately.
Additionally, the incident has prompted a renewed discussion about the need for better coordination between civic bodies, advertising agencies, and local communities to prevent such accidents in the future.
