Pune: JetSynthesys has officially announced that Lenskart, co-founded by Peyush Bansal, will own the Delhi franchise for the highly anticipated Season 2 of the Global e-Cricket Premier League (GEPL).
GEPL, the world’s largest e-cricket and entertainment league, is hosted on Real Cricket, a game that has already surpassed 300 million downloads worldwide. With a remarkable fivefold increase in player participation, Season 2 has attracted 910,000 players, far exceeding Season 1's numbers.
The league’s inaugural season saw over 200,000 registrations, leading to the formation of eight teams with 48 elite players. GEPL’s multiplatform reach extended to 70 million+ viewers, while its streaming content on JioCinema and Sports18 crossed 2.4 million+ minutes, firmly establishing it as a pioneering force in cricket esports.
The acquisition of the Delhi franchise by Lenskart represents a synergy of innovation and leadership, furthering the league’s mission to elevate competitive gaming and expand cricket’s digital footprint.
Rajan Navani, CEO and Founder of JetSynthesys, expressed his excitement over the collaboration: "We are thrilled to have Lenskart onboard as the Delhi franchise owner. Peyush Bansal’s visionary leadership and the massive appeal of cricket in India align perfectly with our ambition to bring esports to the mainstream, much like IPL revolutionized traditional cricket. This partnership will propel GEPL towards becoming a global esports phenomenon, opening new doors for aspiring players and engaging audiences worldwide."
Peyush Bansal, Co-Founder of Lenskart, emphasized the brand’s commitment to gamers’ well-being: "Our mission is to ensure that gamers can pursue their passion without straining their eyes. As digital gaming rapidly evolves, the demand for high-performance eyewear is increasing. We are committed to developing products that help gamers perform at their peak, ensuring both comfort and focus during extended gameplay."
Rohit Potphode, CEO & League Commissioner of GEPL, highlighted the significance of Lenskart’s involvement: "Having Lenskart join as a franchise owner is a monumental step for GEPL. Peyush Bansal’s expertise in technology and innovation will undoubtedly inject fresh energy into the esports ecosystem. With Season 2 poised for exponential growth, this collaboration will enhance the overall experience for both players and fans."
