Pune: Poonawalla Fincorp, the Non-Banking Financial Company (NBFC) of the Cyrus Poonawalla Group, has announced the launch of PL Prime Digital 24x7, India’s first fully digital personal loan exclusively designed for salaried professionals.
This industry-first initiative aims to streamline borrowing by offering an instant, hassle-free loan approval process through a completely paperless and collateral-free system.
Key Features & Benefits
The PL Prime Digital 24x7 Loan is set to transform the lending landscape by eliminating traditional paperwork and long approval times. It enables eligible salaried professionals from prime corporate organizations to secure loans up to ₹15 lakh in just 15 minutes.
Available via the company’s mobile app, website, and authorized partners, the product provides:
Round-the-clock access to instant loan approvals
Completely paperless and hassle-free digital process
Zero collateral requirement
Flexible EMI tenures for easy repayment
Arvind Kapil, MD & CEO of Poonawalla Fincorp, stated: "Credit access should be seamless and aligned with the fast-paced lives of professionals. PL Prime Digital 24x7 is an industry-first offering that meets urgent and planned financial needs through a completely digital journey.
By leveraging cutting-edge technology, we ensure 24/7 accessibility, instant disbursal, and a customer-centric experience. This innovation reflects our commitment to a risk-first approach while setting new benchmarks in digital lending."
India’s personal loan segment has seen a 27% year-on-year growth, highlighting the increasing demand for unsecured credit to manage planned and unplanned financial needs. With PL Prime Digital 24x7, Poonawalla Fincorp strengthens its risk-based pricing strategy to ensure responsible lending while leveraging technology to simplify the borrowing experience.
