Pune: Tata BlueScope Steel continues to expand its dealer network in Vidarbha through its Vistaar Initiative, successfully conducting a Walk-In Registration Drive on March 8. The event witnessed an impressive turnout, reinforcing the company’s commitment to strengthening its presence in the region.
The initiative attracted a significant number of participants eager to explore dealership opportunities with Tata BlueScope Steel. Attendees received insights into the Durashine dealership program, its advantages, and the company’s premium product offerings. The event drew entrepreneurs from 10 key districts, including Nagpur, Wardha, Amravati, Akola, Bhandara, Gondia, Gadchiroli, Yavatmal, Washim, and Chandrapur, reflecting a growing demand for high-quality steel solutions.
A standout feature of the event was the enthusiastic participation of women entrepreneurs, particularly representatives from Mahila Bachat Gat, a women’s self-help group. In recognition of International Women's Day, Tata BlueScope Steel honored these women, celebrating their entrepreneurial drive and contribution to local economic empowerment.
Priya Rajesh, DGM Marketing at Tata BlueScope Steel, stated, “The overwhelming response to the Vistaar Initiative reaffirms our dedication to expanding business opportunities in Vidarbha. By engaging with a diverse group of entrepreneurs, including women-led businesses, we are fostering a more inclusive and resilient dealer network.”
The company has outlined plans to roll out multiple Vistaar programs across India in the coming months, ensuring wider accessibility and sustainable growth for its dealer partners.
