Pune: Real estate technology solution provider Relata has announced its strategic expansion into Dubai through a joint venture with Cognilements International and the appointment of Neeraj Srivastava as Chairman of Relata GCC (Gulf Cooperation Council) and Africa. This expansion aims to leverage Dubai’s thriving real estate market, known for its dynamic growth and innovation potential.
In 2024, Dubai's real estate market saw a remarkable 36.5% increase in transactions compared to 2023, with a record-breaking 180,987 deals. The total transaction value rose by 27.2%, reaching $142.25 billion. As Dubai continues its upward trajectory, integrating advanced technology into real estate operations has become crucial to cater to evolving consumer needs.
Technology-Driven Vision for Real Estate
Neeraj Srivastava, Chairman of Relata GCC and Africa, stated, “Relata’s innovative platform stood out as a game-changer, blending advanced technology with customer-centric solutions. By focusing on digital-first strategies and seamless integration, Relata aligns perfectly with Dubai's demand for tech-enabled real estate solutions.”
Relata plans to deploy advanced technologies, including artificial intelligence (AI), virtual reality (VR), and analytics, to enhance property operations, customer engagement, and sales processes. This approach is set to revolutionize the local real estate market, supporting brokers and developers in streamlining operations, improving efficiency, and driving faster conversions.
Strategic Leadership to Drive Growth
With decades of leadership experience in the region, including roles at Tata Consultancy Services (TCS), Wipro, and Cognizant, Neeraj Srivastava is well-equipped to steer Relata’s operations in Dubai and across Africa. His appointment underscores the company’s commitment to establishing a strong local presence while delivering global expertise.
Srivastava added, “Dubai’s real estate ecosystem is vibrant yet challenging. By integrating Relata’s technology, we can address critical gaps in the market, empowering stakeholders to achieve operational efficiency and deliver enhanced customer experiences. This collaboration not only highlights our innovative vision but also reinforces Dubai’s position as a global leader in real estate advancements.”
