Pune: Aiming to attract youth towards Olympic sports and following the huge success of the inaugural edition of Khelo India, the 2019 edition to be held in Pune got a boost with broadcast partners Star Sports on Monday unveiling a new campaign through a film that captures the essence of ‘five minute more’.
Tagged #5MinuteAur, the campaign aims to take ‘Khelo India’ movement forward through youth icons Mary Kom, Sushil Kumar, Manu Bhaker, Jeremy Lalrinnunga, Manika Batra, Neeraj Chopra, Rahul Chaudhari along with Sports Minister and Olympics silver medallist Col. Rajyavardhan Singh Rathore will bring out the joy of playing through the TVC.
The campaign has a simple insight, we are all born with an inherent instinct to play, kids and adults alike. Portraying this five-minute agreement between a mother and a child, #5MinuteAur highlights the joy of playing and aims to encourage everyone to play a little bit longer.
Establishing the message that sports builds and defines our personalities, the more we play the better we get. Conceptualised to revive the sports culture in India at grass-root level by building a strong framework for all sports played in our country, the upcoming season of Khelo India Youth Games will be held across 18 sporting disciplines in the Under-17 and Under- 21 age categories.
The 2019 Khelo India will be held in Shiv Chhatrapati Sports Complex at Mhalunge-Balewadi from January 9 to 20 wherein over 10,000 participants from 29 states and 7 Union Territories are expected to take part.
