Doha: The Official Emblem of the 22nd edition of the FIFA World Cup™ was unveiled today as FIFA and host country Qatar reached another major milestone on the road to the football showpiece.
The official unveiling took place in Qatar’s capital, Doha, with thousands witnessing the synchronised projection of the emblem onto a number of the country’s most iconic buildings.
The emblem’s design embodies the vision of an event that connects and engages the entire world, while also featuring striking elements of local and regional Arab culture and allusions to the beautiful game.
The swooping curves of the emblem represent the undulations of desert dunes and the unbroken loop depicts both the number eight – a reminder of the eight astonishing stadiums that will host matches – and the infinity symbol, reflecting the interconnected nature of the event. Besides echoing the shape of the iconic FIFA World Cup Trophy, the emblem’s central form takes inspiration from a traditional woollen shawl. The intricate embroidered detail that often adorns shawls in the Arab world is featured and takes inspiration from various cultures across Asia.
The regionally inspired winter garment also alludes to the tournament’s start dates and the fact that it will be the first FIFA World Cup™ to be played in November and December.
