Acer, known for its laptops and tablets, is set to enter the Indian smartphone market with the launch of its new smartphones on March 25, 2025. This move marks a significant expansion of Acer's product lineup in India, following a partnership with Indkal Technologies announced last year. The upcoming smartphones will be available for purchase via Amazon, as confirmed by a live microsite on the e-commerce platform.
Launch Date and Availability:
The launch is scheduled for March 25, 2025, with sales commencing on Amazon India.
The promotional image features an astronaut floating in space with the tagline "The Next Horizon," hinting at a futuristic design and advanced features.
Possible Models:
Although Acer has not confirmed the exact models, two smartphones, Acerone Liquid S162E4 and Acerone Liquid S272E4, were briefly listed on the Acer India website earlier this year. These devices are speculated to feature MediaTek Helio P35 processors, HD+ displays, and 5000mAh batteries.
Price Range:
Acer aims to target the Rs 15,000 to Rs 50,000 segment, offering both budget and premium options with robust specifications and advanced software technologies.
Market Competition:
Acer will face stiff competition from established brands like Xiaomi, Samsung, and Realme in the Indian market. However, its focus on delivering premium quality and innovative features could help differentiate its offerings.
Acer's entry into the Indian smartphone market is part of a broader strategy to expand its consumer electronics portfolio. The company has already made a presence in the Indian market with its laptops and smart TVs, and now it aims to leverage its brand recognition to capture a share of the competitive smartphone sector.
