Alexa, I love you: This is what Indians said 19,000 times a day to virtual assistant in 2020
The customer interactions with Alexa in India increased by 67 per cent last year
According to Amazon, the customers of Amazon Alexa said "I love you" to Alexa 19,000 times a day in 2020. It grew from 1,200 per cent from 2019, the company informed further. The customer interactions with Alexa increased 67 per cent last year, the company said as Amazon Alexa turned three in India on Monday.
Accounting for over 50 per cent of India's Alexa users, more customers in non-metro cities purchased an echo device at home. "Be it the Echo device in the living room, 100+ Alexa built-in devices or your favourite smartphone, it is heart-warming to see users across the length and breadth of the country across age groups find value and adopt Alexa in their daily lives", said Puneesh Kumar, Country Leader for Alexa, Amazon India.
Customers from over 85 per cent pin codes purchased Echo smart speakers in 2020. On Alexa's third anniversary, Amazon said it will make the digital assistant affordable, more accessible for customers looking to welcome the voice service in their homes.
The company declared, “Starting 12 midnight on February 15, for 24 hours, sellers on Amazon.in will have blockbuster offers on best-selling Echo Devices, attractive smart home bundles and more. Customers can also shop from a curation of smart-home accessories from some of India's biggest consumer electronic brands.”
Last year, Alexa made its debut on the Amazon Shopping App (Android only) and replied to over 5.8 Lakh requests every day to search for products and music. In 2020, customers in India also asked Alexa to control a smart home gadget 8.6 lakh times every day, favouring voice to control their smart home gadgets.
(With agency inputs)