The government has officially discontinued the cyber fraud awareness caller tune voiced by Bollywood legend Amitabh Bachchan. Effective June 26, 2025, telecom users will no longer hear the veteran actor’s pre-recorded warning about cybercrime before their calls connect—a message that had become a daily fixture for millions and a source of mounting irritation for many.
Launched in September 2024 by the Indian Cyber Crime Coordination Center under the Union Home Ministry, the 40-second caller tune was part of a national campaign to educate citizens about the dangers of online scams, phishing, and identity theft. Amitabh Bachchan’s iconic voice advised listeners not to share sensitive information like OTPs or bank details with strangers, aiming to stem the rising tide of cyber fraud.
Initially, the campaign was praised for its intent and reach. However, as months passed, the repetitive nature of the message especially when played during urgent calls sparked frustration among users. Complaints poured in about delays in emergency situations, with many arguing that the caller tune became an obstacle rather than a help.
While the removal of the cyber fraud caller tune has been met with widespread approval, the need for effective cybercrime awareness remains urgent. Experts suggest that future campaigns should balance reach with user convenience, and explore alternative channels such as targeted SMS, social media, and digital ads to avoid disrupting essential services.
Amitabh Bachchan’s cyber fraud caller tune, intended as a public service, became one of the most talked-about and trolled campaigns in recent memory. Its removal marks the end of a unique chapter in India’s digital awareness efforts, leaving behind both lessons for campaign designers and a moment of collective comic relief for the nation.
