An Apple Event is more or less a festival in itself -- for both fans and eager tech enthusiasts. And while a lot of us knew what was in store this time around, the tech giant hasn't ceased to give us more than what we expected -- as always! The virtual event brought forth an eclectic range of products with the M1 chip.
If you've missed out on reading about the M1 chip, here's what you should know:
It also introduced the much-anticipated AirTags and Apple TV 4K. Apart from these, the Cupertino-based company introduced a brand new purple colour for its flagship iPhone 12 Pro and Mini series. And talking about colours, Apple unveiled its M1-powered iMac in seven vibrant colours (and also admittedly spoke about making their 'computers disappear'!). However, if you've missed out on the exciting bits of this launch -- don't fret. We've got it covered for you with our breakdown of it:
iPhone enthusiasts were in for a treat when Apple today unveiled an all-new purple finish for iPhone 12 and iPhone 12 mini. This new colour beautifully accentuates the flat aluminium edges of iPhone 12, which are perfectly colour-matched to the precision-milled back glass.
Both models feature an advanced dual-camera system, computational photography features and the highest-quality video in a smartphone, with expansive edge-to-edge Super Retina XDR displays with OLED for a brighter, more immersive viewing experience, and the Ceramic Shield™ front cover, providing the biggest jump in durability ever on iPhone.
Price: iPhone 12 and iPhone 12 will be available in the new purple in 64GB, 128GB, and 256GB models starting at INR 79,900 and 69,900.
Availability: apple.com, and through Apple Authorised Resellers.
Apple announced the next generation of Apple TV 4K, with a high frame rate HDR and Dolby Vision. At the heart of the new Apple TV 4K is the A12 Bionic chip that provides a significant boost in graphics performance, video decoding, and audio processing. It also comes with a Siri Remote® to make it easier to toggle between shows and movies on Apple TV with intuitive navigation controls. Apart from this, the Apple TV 4K works on tvOS with Apple devices.
Price: Apple TV 4K is available for INR 18,900
Siri Remote is available for INR 5,800
Availability: apple.com, Apple Store app, and Apple Store locations.
In an attempt to diversify its 'Find My' ecosystem, Apple introduced AirTags. The AirTags are a small accessory designed to help keep track of and find the items that matter most with Apple's 'Find My' app. Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My network1 and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption.
Price: INR 3,190 and INR 10,900
Availability: From Friday, April 30, apple.com and through Apple Authorised Resellers
Apple, during its launch, also introduced an all-new M1-powered iMac featuring a much more compact and thin design. The new iMac promises fluid performance and is available in an array of vibrant colours to match a user's style and to 'brighten any space'. The new iMac features a 24-inch 4.5K retina display with 11.3 million pixels, 500 nits of brightness, and over a billion colours, for a vivid viewing experience.
It also includes a 1080p FaceTime HD camera, studio-quality mics, and a six-speaker sound system. This time around, Apple has also introduced Touch ID® to the iMac for the first time, making it easier to securely log in and make purchases with Apple Pay or switch user profiles. The new iMac joins the incredible family of Mac models powered by M1, including MacBook Air, 13-inch MacBook Pro, and Mac mini, marking another step forward in Apple's transition to Apple silicon.
Price: INR 1,19,900, featuring 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, Magic Keyboard, and Magic Mouse
INR 1,39,900, featuring an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, two additional USB 3 ports, Magic Keyboard (with Touch ID), Magic Mouse, and Ethernet
Availability: From Friday, April 30, apple.com and in select Apple Stores
Lastly, Apple launched its most robust iPad, powered using the M1-chip, the iPad Pro. The 12.9-inch iPad Pro features a new Liquid Retina XDR display that brings extreme dynamic range to iPad Pro for a visual experience with more details to the most demanding HDR workflows. Cellular models with 5G deliver even faster wireless connectivity when on the go -- and to provide users with pro-level throughput for high-speed accessories, iPad Pro also supports Thunderbolt. Additionally, Apple has included an all-new Ultra Wide front camera that enables Center Stage. This feature is an innovation that automatically keeps users perfectly framed for even more engaging video calls.
Price: 11-inch Wi-Fi model iPad Pro starts at INR 71,900
INR 85,900 for the Wi-Fi + Cellular model
The 12.9-inch Wi-Fi iPad Pro starts at INR 99,900
INR 1,13,900 for the Wi-Fi + Cellular model
Availability: From Friday, April 30, on apple.com and in the Apple Store app
