
Apple's ambitious AI initiative, Apple Intelligence, may not reach its full potential until 2027, according to a recent report by Bloomberg's Mark Gurman. The limitations stem from the time required to fully integrate AI capabilities into Apple's ecosystem and the dependencies on future iOS updates.
Gurman suggests that iOS 20, expected in 2027, will mark the point at which Apple Intelligence and Siri's AI capabilities become fully functional and interconnected. This timeline underscores the long-term vision Apple has for its AI strategy. Despite the initial release of Apple Intelligence features with iOS 18 (expected later this year), many capabilities will be rolled out incrementally over the next two years. This approach ensures that each feature is thoroughly tested and optimized before widespread release.
While the iOS 18 update is expected to bring significant improvements to Siri, the AI assistant won't fully transform into the advanced AI-powered tool Apple envisions until iOS 20.
Apple Intelligence will likely prioritise features that enhance user experience, such as improved photo editing, smarter notifications, and more natural language interactions. Initially, Apple Intelligence may only support a limited number of languages, with more languages added over time as the AI models are trained.Apple will focus on integrating AI features seamlessly into its existing suite of apps, including Photos, Messages, and Mail.
Rumors and expectations around Apple's AI plans have been building for months. Prior reports have suggested that Apple is exploring partnerships with companies like Google to integrate models like Gemini into its devices.