Instamart's latest report, How India Instamarted 2025, reveals a stunning evolution in the quick commerce space, which has expanded far beyond its grocery roots. Now, in just minutes, consumers are receiving everything from smartphones and high-tech gadgets to 24K gold, a testament to how deeply technology has woven itself into the fabric of India's on-demand shopping culture. What was once a convenience for groceries has now become a rapid, indispensable method for acquiring tech and luxury items at the speed of need.
The report suggests that in 2025, Indians began buying technology upgrades spontaneously, along with everyday necessities like milk, eggs, and soft drinks, without any prior planning.
Instamart's recent Quick India Movement sale captured attention by offering customers savings close to Rs 500 crores. Approximately one-third of the total purchases originated from Tier II and Tier III cities, highlighting the growing adoption of this rapidly changing shopping trend in smaller markets.
One of the most jaw-dropping tech moments of the year came from Hyderabad, where a shopper made history with the largest tech purchase ever on Instamart, a whopping Rs 4.3 lakh for three iPhone 17 Pro models. But what truly sets this story apart is the delivery speed.
Despite the hefty price tag, the order arrived in record time, proving that quick-commerce services are earning consumers' trust, even when it comes to big-ticket items. This isn’t just about convenience; it’s about the seamless fusion of speed, reliability, and technology that’s reshaping shopping habits across the country.
The tech world was left in awe when Instamart pulled off something that seemed straight out of a sci-fi movie, a 3-minute iPhone 17 delivery in Pune. Yes, you read that right. In just 180 seconds, the latest iPhone was in the hands of a customer, setting a new benchmark for speed. The second-fastest delivery came in at a mere 3.5 minutes in Ahmedabad.
These lightning-fast deliveries have solidified Instamart’s reputation as a go-to platform for not just groceries, but high-end electronics as well, with all tech orders arriving within 10 minutes. It’s a game-changing moment for the world of quick-commerce, where speed and trust are now the driving forces behind India’s evolving shopping habits.
Another standout moment this year came from Noida, where a shopper filled their cart with a jaw-dropping Rs 2.69 lakh worth of high-tech gadgets. The cart was packed with robot vacuum cleaners, Bluetooth speakers, portable SSDs, noise-cancelling headphones, and premium earbuds. This massive tech haul highlights how Instamart is fast becoming a go-to destination for all kinds of purchases, far beyond just groceries.
In 2025, one of Instamart's top customers spent over Rs 22 lakh on regular orders. Their cart wasn’t just filled with tech gadgets like smartphones, air fryers, and gold coins, but also everyday essentials such as milk, eggs, ice cream, and even college textbooks. This highlights how Instamart has become a go-to platform for both indulgent tech purchases and routine needs.
