Bharti Airtel has partnered with San Francisco-based AI company Perplexity to offer a free 12-month subscription to Perplexity Pro, valued at up to ₹17,000, for every Airtel customer in India. This expansive offer covers users of mobile, broadband, and DTH services, marking a significant leap in making advanced AI-powered research and productivity tools accessible to millions.
Perplexity Pro is an advanced generative AI assistant designed to elevate how users search, research, and work online. By leveraging state-of-the-art large language models such as GPT-4.1 and Claude, it delivers conversational, accurate answers that cite verified sources, summarizes documents, generates content, and even provides image creation and code assistance.
Use GPT-4.1, Claude, and more for superior search and research outcomes.
Skip traditional search listings and receive detailed, fact-checked responses instantly.
Upload PDFs or text documents for summarization or targeted Q&A.
Unlock advanced capabilities including image generation, code support, and writing assistants.
Enhanced usage quotas compared to free-tier versions.
Students and Academics:
Gain a powerful 24/7 research assistant for assignments, exam prep, quick summaries of dense material, and creation of citation-based study guides.
Professionals:
From building reports and pitch decks to data analysis and content prototyping, Perplexity Pro cuts down research time and streamlines daily tasks across industries like consulting, law, media, and design.
General Users:
The AI assistant offers practical help in organizing personal projects, making household decisions, and simplifying day-to-day digital tasks.
Eligible Airtel customers—across pre-paid, post-paid, broadband, and DTH segments—can easily activate the offer:
Open the Airtel Thanks app on your smartphone.
Locate the Perplexity Pro offer banner or navigate to the "Rewards" section.
Tap to activate your 12-month free subscription.
The partnership aims to democratize access to cutting-edge AI tools in India’s rapidly evolving digital space. Gopal Vittal, Vice Chairman and Managing Director of Bharti Airtel, highlighted that this collaboration brings knowledge and productivity solutions directly to the fingertips of millions, at no extra cost.
This announcement marks the first time an Indian telecom operator has rolled out a paid generative AI tool for its entire user base at such a scale. With AI’s growing adoption among students, professionals, and households, this offer gives Airtel customers a strategic advantage for learning, productivity, and decision-making.
