PUBG Mobile India will have to wait for government’s green signal
Bringing cheers to Indian mobile gamers ahead of Diwali, PUBG Corporation on Thursday said it is making a comeback to the India market with the creation of an Indian subsidiary and a new game.
With its South Korean parent company Krafton, Inc., PUBG Corp also plans to make investments worth $100 million in India to cultivate the local video game, esports, entertainment, and IT industries, the company said.
The immensely popular PlayerUnknown's Battlegrounds (PUBG) Mobile app was among the 118 Chinese apps that the Indian government banned in September over national security concerns.
The Indian subsidiary will hire over 100 employees specialising in business, esports, and game development, PUBG Corp said. In addition to establishing a local office, the company will look to actively collaborate and leverage local businesses to strengthen its gaming service, it added.
The company also revealed plans to provide a secure and healthy gameplay environment alongside investments to cultivate local video game, esports, entertainment, and IT industries.
Various aspects of the game will be customised for Indian gamers, such as the game now being set in a virtual simulation training ground, new characters automatically starting clothed, and green hit effects to reflect the virtual nature of the game. The company will include a feature that places restrictions on game time to promote healthy gameplay habits for younger players.
However, Ministry of Electronics and Information Technology (MEITY), banned PUBG and other Chinese apps in September in the country. The reason given stated that the app is engaged in activities that are prejudicial to sovereignty and integrity, defence and security of the country.
According to a new report by Times of India, the government remains unfazed on its decision and “Unless they (PUBG Corporation) address the concerns, it will be difficult to grant any relaxation [to PUBG Mobile].”