India’s influencer landscape has just witnessed a revolutionary leap with the introduction of Radhika Subramaniam, the country’s first AI-powered travel influencer. Developed by Mumbai-based Collective Artists Network, Radhika is not just another digital content creator—she is a virtual personality designed to resonate with the dreams, values, and wanderlust of Gen Z across India.
Radhika Subramaniam is a bilingual (Tamil and English) AI-generated influencer whose backstory mirrors the aspirations of many young Indians. She’s crafted as a relatable figure, a young woman who left behind a secure corporate job to travel solo across India, chasing stories, culture, and self-discovery. Her character is described as “your girl-next-door meets globetrotter,” embodying curiosity, independence, and a genuine connection to the world around her.
Unlike human influencers, Radhika never needs a passport or a break. She can post content around the clock, covering everything from bustling city streets to hidden gems in small towns, all while sharing authentic narratives about food, festivals, crafts, and local legends.
The creators at Collective Artists Network wanted to go beyond the typical influencer persona. Their goal was to build a digital storyteller who could make audiences feel seen and understood, while also offering brands a unique, always-on ambassador for Indian travel and culture.
“Radhika feels like someone we all know that one friend who took the leap and actually went on the trip,” says Vijay Subramaniam, Founder and Group CEO of Collective Artists Network. “She’s thoughtful, independent, and interested in the world around her. With her, we wanted to build more than just a new kind of influencer we wanted to create someone who could tell stories with heart, and make people feel seen"
Radhika’s arrival marks a significant milestone in India’s digital content evolution. She’s not just a novelty—she represents a new era where technology and storytelling merge, making digital personalities as influential and relatable as their human counterparts
Her early presence on Instagram (debuting in March 2025) has already attracted thousands of followers, and her creators see her as just the beginning of a broader movement toward AI-powered, culturally resonant digital influencers.
