Samsung has steadily expanded AI capabilities across its smartphone lineup, and the recently launched Galaxy S26 series continues that trend. With the introduction of the Now Nudge-to-Perplexity integration, the South Korean tech giant has even stopped calling its latest flagships “smartphones,” instead branding them as “AI phones.
In an interview with TechRadar, Won-Joon Choi, head of Samsung’s mobile experience division, was asked whether vibe coding might be added to Galaxy phones. Choi said it was “something we’re looking into” and noted that vibe coding could offer users the “possibility of customising your smartphone experience in new ways, not just your apps but your UX.”
It appears that the company is considering promoting 'vibe coding' to a wider audience. For those unfamiliar, this concept involves utilizing AI to generate software code, enabling individuals without any coding expertise to develop their own applications and services.
The concept of utilizing AI for app and user interface development is not novel. In September of the previous year, UK-based smartphone manufacturer Nothing launched Playground, a tool that enabled users to design widgets through straightforward text prompts. Additionally, Anthropic, the creator of Claude, introduced an AI agent that allows both developers and non-developers to build apps in just a few minutes.
Although he neither confirmed nor denied the development of a vibe coding tool, it appears that Samsung may be considering allowing users to develop their own apps and interfaces.
