Business

Samsung launches Galaxy J7 Max, Pro

ST CORRESPONDENT

New Delhi: Samsung India, on Wednesday, launched Samsung Galaxy J7 Max and Samsung Galaxy J7 Pro, expanding its best-selling mid-range of Galaxy J smartphones. India’s most preferred smartphone series now comes with innovative features like the revolutionary Samsung Pay and all-new ‘Social Camera’.

Speaking during the launch, Sumit Walia, Director, Mobile Business, Samsung India, said that the new series will give users an opportunity to share photos and use their phone as a wallet.

“Samsung J series holds a leadership position in the mass-mid segment smartphone market and continues to witness a healthy demand from Indian customers. Considering the increasing market demand in the mid-segment, we have launched two new models, Galaxy J7 Max and Galaxy J7 Pro. The superior specifications along with disruptive innovations of Samsung Pay and Social Camera on these devices will further consolidate our leadership position,” said Walia.

He further added that the power-packed smartphones will allow the users to do a lot more with their Samsung devices designed to suit the multi-faceted lifestyle of the customer.

“Samsung Pay users can turn their Samsung smartphone into a wallet, storing credit and debit cards. Through Samsung Pay, users can also use Paytm as well as the government’s Unified Payments Interface (UPI) and pay on the go by just tapping the phone on the Point of Sale (PoS) machine. Samsung Pay, with its ’simple, secure and almost everywhere’ proposition, works seamlessly on a majority of PoS terminals in the country. Samsung’s patented technology, Magnetic Secure Transmission (MST), enables Samsung Pay on regular PoS machines, ensuring Samsung Pay is adopted for everyday transactions,” added Walia.

Speaking of the ‘Social Camera’, Walia said the latest innovation brings to the customers a new way of using their smartphone camera by instant sharing, instant editing and instant discovery.

“Users can now pin their favourite contacts and social media in the camera and share their moments as they click. The instant editing will help consumers create engaging social media-ready content on-the-go by applying live filters or live stickers and share it instantly with social media apps. This reduces dependency on third-party image editing apps. The instant discovery feature adds a whole new dimension to the augmented reality camera that allows users to discover their surroundings for popular photography spots, restaurants and shopping areas,” said Walia.

He mentioned that as Indian customers look for more value for money, hence both the phones are not more than Rs 21,000. “We are offering Galaxy J7 Max and Galaxy J7 Pro to the consumers at a price of Rs 17,900 and Rs 20,900, respectively in black and gold colours. Galaxy J7 Max will be available across retail stores starting June 20, 2017, while Galaxy J7 Pro will hit the stores mid-July onwards,” added Walia.

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