ASICS, the Japan based footwear company, announced youth icon and Bollywood star Tiger Shroff as its brand ambassador in India. This association is a step towards the brand’s expansion into SportStyle and athleisure. Sharing a common goal of making people move, this partnership will see Tiger join hands to underscore the brand’s commitment in India of finding inspiration through fitness. The agile actor has always been a martial arts enthusiast and is someone who takes fitness seriously, thereby seamlessly fusing into the brand’s ideology of holistic health of both, mind and body. This association will also see the India launch of the global #IMoveMe campaign – a contemporary expression of their founding philosophy of ‘Anima sana in corpore sano’ which translates to ‘a sound mind in a sound body’.

Sharing his enthusiasm about this partnership, Tiger said, “I am absolutely thrilled about representing one of the leading performance wear brands in the world. ASICS has constantly been my go-to gear – be it at the gym, during vacations or even while travelling, I always have my ASICS on. The brand ideology of ASICS resonates perfectly with my fashion and fitness sensibilities. I want to make the most of our association where we inspire and motivate people to ‘move’ and be part of the larger global movement started by ASICS.”

The highlight of their new Autumn/Winter collection is the extra bouncy and remarkably comfortable, Gel-Quantum 360 that blends premium style and technology. The shoe infuses sport into a futuristic look, pulling inspiration from Gel technology, cushioning and the authenticity of its design. This product is available across all ASICS stores in India.