Too Yumm! India’s fastest growing snacks brand from the house of Guiltfree Industries, FMCG division of the RP-Sanjiv Goenka Group installed the largest diya as a symbol of its commitment towards good health. Post achieving an entry into the Guinness World Records in Mumbai, the brand conducted the presentation ceremony for the record at the Kumbh Mela where Bollywood actor Sonu Sood lit the largest oil lamp and took the pledge for ‘good health’. The colossal diya manufactured in Mumbai, measuring 476.5mm in height, and 2390.6mm in diameter is installed at the Ardh Kumbh Mela in Prayagraj.

The event was inaugurated by Sonu and Anupam Bokey, VP Marketing (CMO), FMCG Business of the RP-Sanjiv Goenka Group. The spectacular installation will be on display till Monday. By taking the pledge for good health, devotees can also participate in the event.
 
The RP-SG Group through its FMCG Business entered the snacking category in 2017 and has since then introduced an array of product variants such as Quinoa Puffs, Veggie Stix, Foxnuts, Multigrain Chips. With the newly launched Karare, the brand has become the face for ‘guiltless binging’ amongst the consumers.