Global trust in news has dropped to its lowest level since 2015 amid waning public interest, according to the 15th edition of the Reuters Institute’s Digital News Report.

Report argues that an increasing proportion of people around the world now access news through third-party platforms—such as social media and video services, rather than through the websites and television channels of traditional news outlets,

The report produced in association with the Asian College of Journalism in Chennai, draws on an online survey of nearly 100,000 respondents from 48 markets around the world.

The study found that consumption habits have shifted as audiences increasingly move away from news, nevertheless, their confidence in traditional news organizations and endorsement of the principle of impartial journalism remain strong.

Across the globe, social media and video platforms such as Facebook, Instagram, TikTok, and YouTube have surpassed news organisation's own websites and apps as the primary channels through which people access news.

The study found that younger population considerably prefer social media over traditional source of news like newspaper and television. It also cities increasing concerns among the individuals over spread of misinformation and their falling trust in news media.

There has been a significant increase in the viewing of online news videos. The study revealed that 77% of its global respondents watch online news videos at least once a week. The social media platform like Instagram, Facebook, Youtube and Tiktok have emerged as major source of information for young adults.

The shift in consumption of news is also observed among the older generation. Like younger generation, they too prefer online medium to consume news over traditional news sources, due to availability of affordable internet embedded smartphone.