Adobe has taken a giant leap in democratizing creativity with the official announcement of the Firefly app for Android and iOS. This highly anticipated release brings the power of generative AI image and video tools directly to users’ smartphones, promising to transform how creators, influencers, and everyday users produce stunning visual content on the go.

The Adobe Firefly app leverages the company’s cutting-edge generative AI technology, previously available only through desktop Creative Cloud applications, and puts it into the hands of millions of mobile users. Whether you’re a professional designer, a social media influencer, or simply someone who loves to experiment with visuals, Firefly’s AI-powered features make advanced editing accessible, intuitive, and fun.

The launch of Firefly for Android and iOS is a game-changer for mobile content creation. “We’re excited to bring the magic of generative AI to everyone, everywhere,” said Scott Belsky, Adobe’s Chief Product Officer. “Firefly empowers creators of all skill levels to turn their ideas into reality—instantly, intuitively, and on the device they use most.”

Adobe’s move comes as demand for mobile-first creative tools skyrockets, with billions of images and videos shared daily across platforms like Instagram, TikTok, and YouTube. By putting professional-grade AI tools in users’ pockets, Adobe aims to fuel the next wave of creative innovation and empower a new generation of storytellers.

Adobe has emphasized its commitment to responsible AI development. Firefly’s models are trained on licensed, public domain, and Adobe Stock content to minimize copyright concerns. The app also includes transparency features, such as content credentials, to ensure that AI-generated media is clearly labeled.

The Adobe Firefly app is rolling out globally on both the Google Play Store and Apple App Store. The app offers a free tier with basic features, while advanced tools and cloud integration are available through a Creative Cloud subscription or in-app purchases.