April 2025 saw unprecedented market swings, with U.S. stock markets experiencing record single-day trading volumes and dramatic intraday volatility following major tariff announcements. During this period, investors flooded their advisers with urgent queries, seeking guidance amid the chaos. JPMorgan’s AI tools, including its flagship “Coach AI” platform, played a pivotal role in transforming this challenge into an opportunity.
AI platforms analyzed trading patterns, anticipated client questions, and pre-populated real-time data, enabling advisers to respond swiftly and accurately. By recalling clients’ historical investment preferences and customizing plans on the fly, AI empowered advisers to deliver tailored advice at scale. According to JPMorgan, Coach AI allowed advisers to find relevant information up to 95% faster, freeing them to focus on meaningful client conversations rather than time-consuming research.
The impact of AI as a “sales manager” was clear in JPMorgan’s results:
Client Base Expansion: AI-driven efficiency is expected to help advisers grow their client books by 50% over the next three to five years, as more routine research and anticipatory work is automated.
Sales Growth: JPMorgan’s asset and wealth management division reported a 20% year-over-year increase in gross sales from 2023 to 2024, with AI tools cited as a key driver.
Stress Reduction: AI handled much of the preparatory and anticipatory work, allowing advisers to remain calm and effective even as market conditions became highly stressful.
Coach AI and generative AI (GenAI) platforms support private client advisers by:
Streamlining access to research, market data, and historical client behavior.
Enabling real-time, data-driven decision-making during client interactions.
Automating routine tasks, so advisers can focus on strategic guidance and relationship building.
Mike Urciuoli, Chief Information Officer at JPMorgan Asset & Wealth Management, highlighted that “advisers are finding the right information up to 95% faster-which means they spend less time searching and more time engaging in meaningful conversations with clients”
JPMorgan’s aggressive AI adoption is part of a broader trend in financial services. Competitors like Goldman Sachs and Morgan Stanley are also rolling out generative AI assistants and chatbots to boost adviser productivity and client engagement. The industry is rapidly moving toward AI-driven client service frameworks that balance automation with the human touch.
JPMorgan allocated $17 billion for technology investments in 2024 and has already identified 450 potential AI use cases, with CEO Jamie Dimon projecting that number could double to 1,000 by next year. This commitment underscores the bank’s belief that AI will continue to transform client acquisition, sales management, and overall business resilience.