Apple is reportedly planning to change the placement of its iconic logo on the upcoming iPhone 17 Pro. This would mark the first major alteration to the iPhone’s rear branding in over a decade, signaling a fresh design direction for the world’s most recognizable smartphone.
According to sources familiar with Apple’s plans and recent leaks from the supply chain, the Apple logo on the iPhone 17 Pro will be repositioned from its traditional central spot on the back panel. While the exact new location remains under wraps, industry insiders suggest the logo could move either closer to the bottom edge or be aligned with the camera module, offering a more modern and distinctive look.
Early renders show the logo in a lower position, possibly to accommodate new camera hardware or to enhance the overall aesthetic balance. The Apple logo has long been a symbol of innovation and quality. Any change in its placement is likely to be carefully considered to maintain brand recognition.
The iPhone 17 Pro is rumored to feature a significantly upgraded camera system, possibly requiring more space on the back panel. Moving the logo could free up room for larger sensors or new lens arrangements. With smartphone designs becoming increasingly similar, Apple may be seeking a bold yet subtle way to distinguish its flagship device in a crowded market.
Shifting the logo could improve compatibility with MagSafe accessories or future AR/VR features, aligning with Apple’s broader ecosystem strategy.
Apple’s logo placement is a key part of its visual identity. A new location could refresh the brand’s image and generate buzz, but it also risks alienating purists who value tradition. Case and accessory manufacturers will need to adapt their designs to accommodate the new logo position, potentially spurring a wave of new product launches.
As with previous Apple innovations, a change in logo placement could influence design trends across the smartphone industry.