Apple has increased the subscription prices of Apple Music across multiple markets, marking the service's first global price revision since October 2022. The updated pricing took effect on July 17 and is now reflected on Apple's pricing pages in the US, UK and Europe, with other regions expected to follow.

In the US, the Apple Music Individual plan now costs $11.99 per month, up from $10.99, while the Family plan has increased from $16.99 to $19.99. The Student plan now costs $6.99, up from $5.99. Apple has also raised prices for select Apple One subscription tiers. New subscribers will pay the revised rates immediately, while existing users will transition to the new pricing at their next billing cycle after receiving advance notice.

Apple attributed the increase to rising licensing expenses. In a statement, the company said, "As a result of rising licensing costs, Apple Music is increasing its subscription price beginning today." Apple cited the same reason during its previous price increase in 2022.

The move follows similar price hikes by other music streaming platforms. Earlier this year, Spotify raised the price of its US Individual plan to $12.99 per month, leaving Apple Music slightly cheaper despite the latest increase.

The price revision comes as the global music streaming industry continues to grow, with subscription services nearing one billion users worldwide. The latest increase reflects a broader trend among streaming platforms to adjust subscription fees as licensing costs and operating expenses continue to rise.