YouTuber Dhruv Rathee ignited a discussion by posting a video and a message on X, focusing on Bollywood icon Shah Rukh Khan's brand endorsements. Rathee pointed out Khan's estimated net worth of $1.4 billion (around 12,400 crore) and questioned the need for him to promote 'paan masala' (Tobacco), a product frequently criticized for its health hazards. This debate highlights concerns about the impact public figures have when endorsing potentially harmful products and the decisions they make considering their financial stability.
Rathee's video highlighted the magnitude of SRK's wealth, citing reports on the actor's net worth. He stated, 'Shah Rukh Khan has now become a billionaire... his net worth has reached $1.4 billion. In rupees, that's approximately Rs. 12,400 crore... it's hard to even imagine such an amount.' Rathee used these numbers to support his point, emphasizing that this level of wealth is beyond the understanding of most people.
Rathee questioned the reasoning behind Khan taking on more endorsement deals, particularly for 'paan masala' products. He inquired, "My question to Shah Rukh Khan is: Isn't the money you have sufficient? If it is, then what drives you to continue promoting something as harmful as paan masala?" Rathee's inquiries touch on the wider public discussion about responsibility and influence within celebrity culture.
Rathee encouraged the superstar to reflect on the broader implications of his promotional endeavors. He remarked, "The question is whether you truly need this additional Rs. 100-200 crore? Look within yourself and ask this question honestly. What will you do with such a large sum? On the other hand, consider the impact on the country if the nation's top actor stops promoting harmful products."
What would you do with such an immense fortune? Consider this from a different perspective: if the nation's leading actor ceases to endorse these detrimental products, what potential influence could that have on the country? Rathee urged for reflection and transformation, implying that Khan's decisions could greatly influence public perceptions.
In the concluding part of his video, Rathee urged his audience to spread his message to ensure it reached Shah Rukh Khan. He motivated viewers to reflect on the wider consequences of such endorsements and to engage in the ongoing conversation about the duties of public figures and how their decisions affect society.
