The Voice Of Indian Advertising
Pandey had spent almost 40 years in the advertising sector. He held the positions of Chief Creative Officer Worldwide and Executive Chairman for India at Ogilvy.
Pandey became a part of Ogilvy in 1982, crafting his initial advertisement for Sunlight Detergent. Six years later, he entered the company's creative team and developed memorable ads for brands like Fevicol, Cadbury, Asian Paints, Luna Moped, Fortune Oil, among others.
During his tenure, Ogilvy India was recognized as the top agency for 12 consecutive years in the Agency Reckoner. Pandey has received numerous accolades, among them the Padma Shri, which was awarded to him in 2016.
First Appearance in Acting
Pandey began his acting career with a role in the 2013 film 'Madras Cafe,' starring John Abraham, and also featured in the Magic Pencil Project Videos, a marketing initiative by ICICI Bank. Pandey penned the lyrics for 'Mile Sur Mera Tumhara,' an Indian song that celebrated national unity and diversity. Additionally, he co-authored the screenplay for the movie 'Bhopal Express.'
Individuals from the realms of business, advertising, and politics honored Piyush Pandey. In a post on X, Union Finance Minister Nirmala Sitharaman remarked, 'A giant and icon of Indian advertising, he revolutionized communication by incorporating common expressions, rustic humor, and heartfelt warmth.'
"It is unfortunate that Piyush Pandey has passed away. He launched Kotak Mahindra Bank with a campaign in 2003, portraying banking as 'common sense.' He was an incredible out-of-the-box thinker and a modest individual. He blended creativity with an Indian perspective. He will be missed," said Uday Kotak, Founder of Kotak Mahindra Bank.
Author and columnist Suhel Seth referred to Pandey as his 'closest friend,' stating, 'India has lost not only a brilliant advertising mind but also a genuine patriot and an exceptional gentleman. Now, the heavens will resonate with Mile Sur Mera Tumhara.'
