Luxury Furniture Brand Stanley Lifestyles Commits ₹40 Crore for Pune Expansion

Stanley has identified Pune as a high-potential market, driven by factors such as urbanization, a robust real estate sector, and a growing luxury-conscious population.
Yusuf Merchant, Sunil Suresh, and Mahesh Deshpande
Yusuf Merchant, Sunil Suresh, and Mahesh Deshpande
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Pune: Stanley Lifestyles has made a significant entry into Pune’s premium home interiors market by launching a sprawling 12,000-square-foot Stanley Living store. This expansion aligns with the company’s nationwide growth strategy, supported by an investment commitment of ₹40 crore for Pune over the next year.

Speaking at the launch event, Sunil Suresh, Founder & CMD of Stanley Lifestyles Ltd., shared insights into the company’s vision: “Pune represents a dynamic market with an increasing demand for luxury, craftsmanship, and customization in home interiors. Our new Stanley Living store will cater to these discerning homeowners by offering an unparalleled retail experience.”

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The store showcases an exclusive selection of home furnishings, including kitchens, wardrobes, sofas, recliners, beds, dining tables, and armchairs, with a focus on bespoke solutions. The move underscores Stanley’s commitment to meeting the demands of Pune’s evolving consumer base.

Pune: A Strategic Market

With a presence in 23 cities and 68 stores nationwide, Stanley has identified Pune as a high-potential market, driven by factors such as urbanization, a robust real estate sector, and a growing luxury-conscious population.

The city’s thriving industrial, IT, and startup ecosystem, alongside rising disposable incomes, has positioned it as a hotspot for premium home interiors.

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The Indian luxury furniture market, projected to grow at a compound annual growth rate (CAGR) of 5.6% from 2025 to 2030, is expected to reach USD 2,368.7 million by 2030. This favorable market outlook strengthens Stanley’s expansion plans, including 10 additional store openings in tier-1 and tier-2 cities across India.

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