Google has launched the Fitbit Air, a $99.99 screenless fitness tracker focused on passive health monitoring and AI-driven coaching instead of a display-based interface. The 12-gram device tracks heart rate, sleep, SpO2, HRV and other metrics, syncing data to the Google Health app.
Unlike traditional wearables, the Fitbit Air removes screens, notifications and live stats, aiming to reduce interaction and prioritize background tracking.
Its standout feature is a Gemini-powered Health Coach that converts health data into conversational fitness and recovery guidance, including adaptive workout plans and sleep insights.
Positioned against subscription-based competitors like Whoop, the Air offers a one-time purchase model with optional premium AI features, significantly lowering long-term costs.
Price: $99.99 (one-time purchase)
Design: Screenless, 12-gram lightweight tracker
Display: None (no watch face or notifications)
Battery Life: Up to 7 days
Charging: Fast charge, 5 minutes for 1 day use
Water Resistance: 5 ATM
Sensors: Heart rate, SpO2, HRV, skin temperature, breathing rate, accelerometer, gyroscope
Health Tracking: Sleep stages, cardio load, daily readiness score, AFib detection (FDA-cleared)
Workout Tracking: Auto workout detection (no manual input needed)
App Integration: Google Health app (formerly Fitbit app)
Subscription: Core features free; optional premium AI coaching tier available
Compatibility: Can be worn alongside Pixel Watch (multi-device support)
However, it does not include GPS, contactless payments or advanced elite athlete tools. Battery life is rated at up to seven days, depending on usage. The launch also aligns with Google’s rebranding of Fitbit into Google Health, signaling a shift toward AI-first health tracking ecosystems rather than traditional smartwatch-style interfaces.
