Are you tired of getting spammy WhatsApp messages from businesses like Amazon, RedBus, Lenskart, and others about festive deals, new offers, or random product promotions? You're not alone and there's good news. Meta is working on a new feature that will limit how many messages businesses and unknown individuals can send without receiving a reply. So, soon we might finally get some peace in our WhatsApp inboxes.
WhatsApp remains the preferred messaging platform for billions around the world. However, in recent years, the app, once known for its simple and efficient communication has become increasingly cluttered with features like communities, groups, and other additions. As a result, users often find themselves overwhelmed by spam messages from businesses and unknown contacts, making it difficult to keep up with their notifications.
Meta seems to be addressing the growing problem of spam on WhatsApp with a new feature currently in testing. The feature will limit how many messages businesses and individuals can send to users who haven’t replied.
According to TechCrunch, every message sent to someone without a response will count toward this limit. For example, if you send three messages without a reply, all three will be included in the cap.While the exact limit hasn’t been disclosed, WhatsApp is experimenting with different thresholds. Users approaching the limit will receive a warning, notifying them that further messages may be blocked.
Meta is preparing to test the new spam-control feature in multiple countries over the coming weeks. According to reports, most users won’t be impacted by the change, as it primarily targets businesses and individuals who send multiple unsolicited messages per day.
WhatsApp has been working for years to tackle the issue of spam by rolling out various restrictions and user-focused features. Earlier this year, the company announced plans to limit the number of broadcast messages that businesses and individuals can send, reinforcing its efforts to keep conversations relevant and less intrusive.
