Mumbai: E-commerce giant Amazon on Sunday announced that sellers will be able to register on the Amazon.in marketplace and manage their online business in Marathi. The company in a statement said, "The launch of Marathi breaks the language barrier for lakhs of Indian entrepreneurs, MSMEs, local shops and retailers from Maharashtra to benefit from e-commerce.”

This comes after weeks after alleged workers of Maharashtra Navnirman Sena (MNS) ruined Amazon godowns in Mumbai and Pune over non-inclusion of Marathi language on its website.

According to the company, the addition of Marathi language will help more than 85,000 of its existing sellers and lakhs of new sellers from Tier-I and beyond markets such as Kolhapur, Nashik, Satara, Aurangabad, Solapur, Nagpur, Jalgaon and more in the state.

The features range from registering as an Amazon seller for the first time, to managing orders, inventory management and accessing performance metrics, all in Marathi. This experience has been made available on the Amazon seller website as well as on the mobile app. Amazon also provides Seller Support Services and Seller University videos and tutorials in Marathi, it added.

The development follows the recently launched seller registrations and account management services in Hindi, Kannada and Tamil, which saw over 50,000 new Amazon sellers sign up on the Amazon.in marketplace in a language of their convenience. Pranav Bhasin, Director for MSME & Selling Partner Experience, Amazon India said, "The launch of the vernacular registration and account management experience for sellers in Marathi is a major step in that direction and in line with our pledge to digitize 10 million MSMEs by 2025."

(With inputs from IANS)