As part of their marketing strategy, the makers of Saaho is set to launch a game based on Prabhas’ character. In Saaho — The Game, the player plays the protagonist cruising around the city, taking down enemies. Players will also get exclusive rewards, offering them a chance to even win Saaho goodies and movie tickets.

“Going by the pre-release buzz that the movie was generating, I thought it would be a great idea to make an action game around the central theme. The Game is designed as a first-person endless gun chase. The initial release will just have Prabhas in it,” says Trilok Potluri, CEO, Pixalot Labs based in Hyderabad. 

Pixalot Labs has bagged the project to develop and launch the game, which will launch in August.