These influencers have carved their own space on the internet by being unapologetically real, bold, and creative. From fashion to literature, and comedy to confidence—these women are not just shaping trends, they’re shaping conversations.
Let’s take a closer look at the five female influencers who are making 2025 all about voice, vision, and value.
1. Kusha Kapila – Satire with Substance
Kusha Kapila remains one of the most iconic digital personalities in India. Starting off as a content creator for iDiva, she became a household name through her fictional characters that mock Delhi’s elite in the most hilarious ways. But beyond the jokes and satirical sketches lies a woman who uses her platform to talk about real issues—body image, heartbreak, grief, identity, and the ever-growing pressure on women in the digital spotlight.
In 2025, Kusha continues to evolve. Whether she’s hosting red carpets, collaborating with fashion houses, or sharing vulnerable personal essays, she remains a symbol of staying funny and fierce, especially in a space that often expects women to tone themselves down.
2. Nancy Tyagi – The Girl Who Stitched Her Own Spotlight
If there’s one name that has taken the fashion community by storm this year, it’s Nancy Tyagi. Known for her DIY outfit recreations and design skills, Nancy makes dresses entirely from scratch. No big teams, no luxury studios—just vision, hard work, and a sewing machine.
From Met Gala-inspired gowns to everyday fusion fits, Nancy’s reels are a testament to patience, process, and perfection. Her authenticity shines through each stitch. In a world of fast fashion and borrowed aesthetics, Nancy has brought back the beauty of handmade style. For many, she’s become the face of slow fashion and self-made success.
3. Apoorva – Gen Z’s Mirror with a Bold Lip
Relatable, real, and refreshingly honest—Apoorva is that girl on your feed who talks about things no one else does, while serving looks that scream confidence. With content revolving around body positivity, fashion, skincare, and growing into adulthood, she captures the rawness of Gen Z’s lived experiences.
She doesn’t shy away from unfiltered truths—whether it's about stretch marks, brown girl beauty standards, or what it means to grow up online. Apoorva isn’t just influencing style; she’s influencing self-worth. And that makes her stand out in a sea of curated perfection.
4. Prajakta Koli – The Creator Who Became an Author
From YouTube comedy skits to Netflix shows and now her second published book in 2025, Prajakta Koli—aka MostlySane—has grown into a full-fledged creative force. This year, she released her latest book, diving into themes like mental health, identity, and resilience. The storytelling is deeply personal, echoing the vulnerability she’s always shared with her audience.
Prajakta’s journey is a masterclass in reinvention. What started as comedic takes on everyday life has now blossomed into acting, activism, and authorship. Her ability to balance humor and heart is exactly why she continues to stay relevant, respected, and rooted.
5. Ashna Hegde – The Soft Girl with a Sharp Edge
Ashna Hegde represents the soft girl era with a Gen Z twist. Her aesthetic content—full of dreamy edits, pastel outfits, subtle glam, and calming music—has a loyal fanbase on Instagram and TikTok. But Ashna is more than just pretty visuals.
She often speaks about anxiety, the pressure of online perfection, and navigating fame as a young woman. Through beauty tutorials and emotional voiceovers, she creates a safe space for people to slow down and feel seen. Ashna shows that femininity, when owned and unfiltered, is a powerful thing.
These five women are not just creating content—they’re starting conversations, building communities, and pushing boundaries. Whether it’s through stitched fabrics, honest rants, satirical skits, published words, or pastel reels—they remind us that authenticity is still the most powerful currency online.